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J. C. Penney Company, Inc. Message Board

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  • wang_stephen wang_stephen Sep 5, 2012 3:44 PM Flag

    Levi's Denim Bar iPad?! Good one

    The claim of IPAD as expensive computer is totally wrong. It's only a few days salary of a sales person. If it can allow customers to DIY on finding answers or info they want, the savings of sales person's salary is surely more significant.

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    • Love all this talk about "I's" whatever and the wondrous things they can do. It's almost all irrelevant to the retail shopping experience. Apparently no one has observed how "shopping/buying" occurs. The techies comfortable with seeing themselves in all the different Levi's/Schmevi's using the latest fastest app will simply stay at home an buy over the internet. The "shoppers" to whom shopping is as much an entertainment/social experience go with a few friends and spend the day from store to store, pinching, poking, prodding, and stretching the merchandise. Studies show 40-50% of clothing purchases are impulse buys. They may pick up the "toy" and play with it for a bit, but quickly revert to "normal" shopping.

      The "I's" are really good and useful in hardline but soft goods is another story, where a purchase relies as much or more on "touchy feely unexplainable" than lets' say, a tool that you can compare specs and accessories until you're blue in the face.

    • And I think we'll see sales staff carry iPads loaded with features to help sell product.

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