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J. C. Penney Company, Inc. Message Board

  • broad_and_south broad_and_south Feb 28, 2013 10:34 AM Flag

    Just suppose

    that RJ has it wrong. The concept of dumping traditional JCP customers for newer and younger customers is doomed. We have three quarters that painfully show that this is true. OK, if the stores get decked out with the new concept, will the younger people come? In the next few months, this hypothesis will show a pulse or not.

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    • I had supposed he had gotten right (with a low probability) when I had a report new stores had twice the sales of old stores. But it was hard to find a breakdown. Further, if the new concept is working why are internet sales following the general decline? Aren't younger customers hit more with the elimination of the payroll tax holiday, higher gasoline prices, and sequestor (layoffs)?

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