This stock reminds me what Sears performed last year. Most bashers thought Sear would broke since it lost money quarter by quarter (still does). They drove it down to $29 (most shorts) then it became a best performer last year. Sears is still losing big money every quarter but shorts have no clue why they burned themselves. JCP will do the same, watch out. I like my JCP holdings and like to see more short interests so thicken nerved investors can buy more.