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J. C. Penney Company, Inc. Message Board

  • edward.drossman edward.drossman Jun 11, 2013 1:54 PM Flag

    Home and confusing customers

    two questions 1) wasn't JCP home Ron Johnson's idea? I heard here it might save JCP. Another question, many companies have been doing very well with every day low prices (Ron Johnson's idea at JCP) i.e. trader Joes, Walmart, why was it a bad idea at JCP? What happens now is JCP has to raise prices for a certain amount of time to set the prices (legally you have to set prices and have them there for a while) to establish a price so you can say a price is a sale price. So if you shop at JCP a pay the real price for things you are playing an inflated price and the sale prices are the real prices.

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    • Hang in there Mr. Carney - - - er, I mean Mr. Chase - - - even a blind squirrel finds a nut sooner or later.

      chase07470 • Apr 26, 2013 1:34 PM......... Will hit $23 by next Friday,

      chase07470 • May 8, 2013 12:35 PM.....? $30 is a good, we may see it by mid-June

      chase07470 • May 23, 2013 1:33 PM.........This is going through $20 this week.

      $21 by the weekend???

    • If you did business one way and had $17.5 Billion in revenue and then tried a new way and did $12.9 Billion in revenue, wouldn't you go back to the original way?

      The customers spoke ith their wallets...the JCP customer like the coupons and pricing game, so they will play it.

    • legally you have to set prices and have them there for a while

      There is a fine distinction between a "sale price" from "list price" and a "sale price" from "regular price" - - laws also vary by state to state and the FTC is not a big help "products should be sold at their regular prices before going on sale for a “reasonably substantial period of time”. But, even the FTC could not say what the reasonably substantial period of time actually is.

      A more worrisome point seems to have been forgotten in what effect will the Martha Stewart suit outcome have on JCPenney both in terms of any financial penalty and possibly not being able to use the name going forward - - - MS didn't seem particularly happy the other night when interviewed about her Home store!

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