two questions 1) wasn't JCP home Ron Johnson's idea? I heard here it might save JCP. Another question, many companies have been doing very well with every day low prices (Ron Johnson's idea at JCP) i.e. trader Joes, Walmart, why was it a bad idea at JCP? What happens now is JCP has to raise prices for a certain amount of time to set the prices (legally you have to set prices and have them there for a while) to establish a price so you can say a price is a sale price. So if you shop at JCP a pay the real price for things you are playing an inflated price and the sale prices are the real prices.
they were going out of business they old way, with sales and bs coupons. They'll be out of business next year if they return to their old ways that didn't work, but maybe the home concept (Ron Johnson's idea will do well) otherwise they are dead.
legally you have to set prices and have them there for a while
There is a fine distinction between a "sale price" from "list price" and a "sale price" from "regular price" - - laws also vary by state to state and the FTC is not a big help "products should be sold at their regular prices before going on sale for a “reasonably substantial period of time”. But, even the FTC could not say what the reasonably substantial period of time actually is.
A more worrisome point seems to have been forgotten in what effect will the Martha Stewart suit outcome have on JCPenney both in terms of any financial penalty and possibly not being able to use the name going forward - - - MS didn't seem particularly happy the other night when interviewed about her Home store!
so if you buy at jcp you'll be paying a higher price then you would be with the "every day low price" situation. Customers like to be ripped off. Because if you buy items at jcp that aren't on sale, then you be paying a higher price even JCP executives admitted. Right now I think the only people dumber than the executives at jcp are their shoppers.