Bloomberg TV report this morning painted a glooming picture. Said that jcp has pledged it's inventory for a loan at a fraction of what a normal pledge goes for and that they are running out of straws. Do your own research but I was going to take a long position and everything I've read indicates the next step is bankruptcy. The report said they could not make it through 2014 without current cash flow. My friend who use to swear by JCP deals that has shopped there for last 10 years refuses to step foot in one now. She said they could never win her back. When you loose customer's like that, you have a real problem.