Remember GE falling to $5/sh in 2009 due to its finance division, derivatives, etc. and Warren Buffet coming in with money, takes shares, etc? That's what JCP needs now, someone who believes in the brand and team. I just took a 2000 share position at $12.90/sh, so I'm not losing sleep, buy puts, sell calls, hedge myself. In any case, this is cafeteria food fight between GROWN MEN...never seen anything like it. I've got nothing against him, but he's got to control that mouth and his pen. If this was a schoolyard, Ackman would be hiding from some very big bullies (Icahn, Soros, etc.). This is a future TV series.............Breaking Bad 2!!!