Comsumers were under the impression that JCP was already in BK or going
to announce BK. Bankruptcy was posted all over media. Might have generated
some business, although earnings were dismal at best The deals are all gone
and now $40 $50 levis littler the racks. St Johns bay are not under $10 YIKES.
JCP brands are low end no way around it. What few customers JCP has left
will expect to see those brands priced much lower then Target Sears or Wallmart.