Dale, is this a long term investment or short term based on speculation hype?
They have a $290M Mkt Cap. and less then $1M in rev. They are just getting to the production phase, mostly explore currently. Looks like a great future but it will take a lot more time and capital to fund it.
All of these rare earth metal plays have been doing well because of the China speculation. So, as a short term investment you should do well.
You may want to look into averaging your risk with the rare earth metal ETF REMX. I have a small position there. But, I'll watch it close for the speculative bubble to burst down the road.