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Integrity Incorporated (ITGR) Message Board

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  • dontforgetlogin dontforgetlogin Jan 10, 1999 8:41 AM Flag

    VOLUME IS UP 1000% !!!! , ANY SPECIAL R

    but I disagree. KTEL paid a 7 digit figure to do
    business with Playboy (which is more secular?). I hate to
    compare sacred music with Broadway shows but it's true
    that few people enjoy the music to a show until
    they've seen the show. Integrity sponsors national
    conferences reaching a half million people in all and the
    artists signed with the company go on the road for
    rallies and concerts.

    I belong to the Integrity
    music club (we all have a music habit, right?) but I
    envy the experience that folks have at the Integrity
    'roadtrips'. They are the ones with the experience. They're
    going to be talking about the music for a long time,
    sharing it and spreading the word. Advertising the music
    without the experience is like selling Broadway music
    without the show. It can be done but we'd be at a
    disadvantage. Secular music can be advertised on a site where
    one is encouraged 'to get away from Mom and Dad' but
    sacred music can't.

    4thQ is due out in February
    about the second week. Historically, it usually isn't
    as good a quarter as the third. Some soul searching
    questions we ought to be asking are, 'are there still
    people who bought this stock because of the "Christian
    Music Connection" and what will be the reaction if they
    expect a hugh revenue jump because of Christmas?' It's a
    confusing comparison because the 3rdQ looked worse because
    of the product masters writeoffs but it looked
    better than it was because of the sale at cost, of $400k
    of inventory.


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