but I disagree. KTEL paid a 7 digit figure to do business with Playboy (which is more secular?). I hate to compare sacred music with Broadway shows but it's true that few people enjoy the music to a show until they've seen the show. Integrity sponsors national conferences reaching a half million people in all and the artists signed with the company go on the road for rallies and concerts.
I belong to the Integrity music club (we all have a music habit, right?) but I envy the experience that folks have at the Integrity 'roadtrips'. They are the ones with the experience. They're going to be talking about the music for a long time, sharing it and spreading the word. Advertising the music without the experience is like selling Broadway music without the show. It can be done but we'd be at a disadvantage. Secular music can be advertised on a site where one is encouraged 'to get away from Mom and Dad' but sacred music can't.
4thQ is due out in February about the second week. Historically, it usually isn't as good a quarter as the third. Some soul searching questions we ought to be asking are, 'are there still people who bought this stock because of the "Christian Music Connection" and what will be the reaction if they expect a hugh revenue jump because of Christmas?' It's a confusing comparison because the 3rdQ looked worse because of the product masters writeoffs but it looked better than it was because of the sale at cost, of $400k of inventory.