Integrity Praise And Worship Specials To Air On National Television
MOBILE, Alabama. October 28, 1999 -- Integrity Music announced today a programming alliance with Praise TV, a subsidiary of Christian Network, Inc. (CNI), and David Sams Industries, Inc. (DSI) to air three, one-hour praise and worship television specials during CNI's Praise weekend programming block on PAXtv.
The specials, which were developed from Integrity's Outrageous Joy, Shout To The Lord 2000 and Jerusalem Arise worship videos, will air on PRAISE ON PAXtv with an estimated reach of 70 million households. CNI plans the initial broadcast for October through December of this year with multiple air dates later in 2000. In addition, David Sams Industries, Inc. (DSI) plans to syndicate the specials on other broadcast and cable outlets after they debut on the PAX stations.
Outrageous Joy is the first special to be aired. Taped during a "Women of Faith" national conference, it offers viewers the opportunity to see the ministry, teaching and worship experienced by over a million women who have attended these conferences. It also includes live interviews with conference participants as shot by CNI/DSI.
Shout To The Lord 2000, which was recorded in Sydney, Australia, features praise and worship from Dove nominee and gold-selling artist Darlene Zschech. The special also features special guests Ron Kenoly and Alvin Slaughter.
Integrity recorded the Jerusalem Arise special in Israel during the Feast of Tabernacles. It offers viewers the opportunity to join worship leader Paul Wilbur and thousands of believers for a praise and worship concert filled with celebration and pageantry.
"We are thrilled to partner with CNI and Pax," said Danny McGuffey, Integrity's chief marketing officer. "We feel that this timeslot on the PAX stations is ideally suited for our worship videos and affords us the ideal exposure for praise and worship music."
According to Dustin Rubeck, president of CNI, "Integrity Music is the leader in music that enhances the worship experience. These specials are first-class and we are looking for a long, wonderful relationship with Integrity."
David Sams, chairman/CEO of DSI, adds, "We expect these specials to attract a large audience to our late night weekend line-up. The first 'Women of Faith' special is already sold out, as advertisers jumped on the opportunity as soon as it was offered."
The initial broadcast schedule for each special is shown below.
Outrageous Joy Air date: Friday, Oct. 29 / Time: 12 a.m. (CST) Air date: Saturday, Oct. 30 / Time: 1 a.m. (CST)
Shout To The Lord 2000 Air date: Friday, Nov. 19 / Time: 12 a.m. (CST) Air date: Saturday, Nov. 20 / Time: 1a.m. (CST)
All ongoing contracts are reported in the 10Qs and 10Ks. This particular contract has got a long life. Note the following: "CNI plans the initial broadcast for October through December of this year with multiple air dates later in 2000. In addition, David Sams Industries, Inc. (DSI) plans to syndicate the specials on other broadcast and cable outlets after they debut on the PAX stations."
ITGR's is reaching an audience never before possible. Is it really important that they reach their stockholders first? Granted, I'm an optimist, but looks like the 4thQ may outshine the 3rdQ in revenue for the first time.