All ongoing contracts are reported in the 10Qs and 10Ks. This particular contract has got a long life. Note the following: "CNI plans the initial broadcast for October through December of this year with multiple air dates later in 2000. In addition, David Sams Industries, Inc. (DSI) plans to syndicate the specials on other broadcast and cable outlets after they debut on the PAX stations."
ITGR's is reaching an audience never before possible. Is it really important that they reach their stockholders first? Granted, I'm an optimist, but looks like the 4thQ may outshine the 3rdQ in revenue for the first time.
For one thing, it's never been done so it's hard to put news like that into perspective. It looks like a movement on the move but why put it in the hands of a broker? Only 32% of stocks are above their 200-day moving average. Brokers want to stick with what they know.
The second show is scheduled for Nov 19/20, we may get something this week or next, with perhaps the phrase, 'During the last ITGR broadcast, the online store recorded its highest sales ever over a two hour period', or something to that effect. That's the kind of pr the company does, isn't it? It certainly tells us something about the response from the audience, about whether they really care.
This brings up another point: The online store concept is doubly complex in Integrity's case, since so many companies sell ITGR products off THEIR websites. Integrity Music is a little like a franchiser. Don't underestimate the power of a crowd.
In the meantime, I like the concept that people who visit the website will see how dynamic the company is. Anybody can tell their broker about a good stock. Don't think they don't.