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IZEA, Inc. Message Board

  • investora2z investora2z Jul 29, 2013 6:13 AM Flag

    Interesting article on smallcapnetwork

    A smallcapnetwork article on IZEA is very interesting. It is titled “This Stock's Annual Revenues Exceed Its Market Capitalization”, and the author discusses how IZEA has the potential to be a multibagger in the short and medium term. As per a survey by BrightEdge (2013), 78% of worldwide brand marketers believe that social engagement will be the most valuable form of digital marketing this year. Further, “The data mining available from Twitter, Google, Facebook, Pinterest, and the segmentation of thought leaders involved with them all, allow IZEA to precisely target advertisers' spending towards the most effective campaigns.” The precise targeting leads to a lower cost per interaction (CPI) compared to the larger competitors like Google. Furthermore, researcher BIA Kelsey has estimated social media spending for 2013 to be around $6.7 billion, up significantly from $4.8 billion in 2012 ($3.8 billion in 2011). IZEA is expected to leverage this growth story, and its sales for 2013 are expected to be $6.7 million. This is based on the extrapolation of the net booked sales of $2.8 million till May 2013. Further, IZEA's is going to launch its multi-country, multi-language advertising platform (Native Ad Exchange-NAX) later this year. NAX will combine access to the main social media vehicles like blogs, Twitter, Facebook etc. through one advertiser-to-publisher matching and monitoring application. NAX will lead to addition of more countries, and more social media vehicles to IZEA's existing platform, leading to more sales. For example, IZEA will be able to take advantage of the fast growing internet-population in Latin American countries. Most importantly, the recent measures by the company to reduce cost have yielded results, and IZEA is likely to become profitable soon. Well known billionaire investor Dr. Phillip Frost has taken a stake in the company. The article also mentions some other reasons which may lead to good performance by the company in the near future.

6.65+0.07(+1.06%)Jul 29 3:59 PMEDT