Some of the bigger names in social media are beginning to realize the importance of native ads. The concepts like banner blindness are being understood better, and there has been an increased preference for native ads compared to the traditional online display ads. The change has started recently, and has a lot of potential for growth over the next few years. Consequently, some analysts have expressed positive sentiments about the prospects of IZEA. Companies like Facebook (FB), Twitter and LinkedIn (LNKD) have sponsored feeds and updates, and native ads are likely to contribute more to their revenue and growth over the long term. Being a pioneer in this business, IZEA has gained valuable experience and insights over the last several years. This obviously puts it an advantageous position compared to other companies which have just started to adapt to the changing face of online advertising. An article had recently mentioned that advertisers may prefer marketplaces like IZEA compared to the social media platforms. Importantly, the current valuations of IZEA are cheap if one factors the potential of the market and the fact that IZEA is getting close to achieving profitability. The Q2 results gave an indication to that effect. A few more good quarters may confirm that the management is continuing its focus on cost control. The company has obtained $2.5 million funding recently which may help provide for its working capital needs. Further, there are expectations from the launch of the Native Ad Exchange. That may help increase the revenues and net margins quickly. The price to sales ratio of IZEA is extremely low (0.44). The strategic advisory board of the company has also been strengthened over the past few months. These members could significant value to the strategies of the company so that it can leverage the growth potential efficiently.
Something should have happened by now. With the mailed brochure and all. Companies are developing thier own forms of advertising. The profit this co. makes is so little, it doesn,t seem possible they can make a go of it.