My friend, this stock has tanked hard for a very good reason. The management of this company has the following problems:
1) A new concept. Difficult to launch (and they sure didn't foster any confidence to investors that they could overcome it).
2) They only tell investors hype information based on magazines they have managed to pay off to put an article about their "revolutionary" concept in footwear.
3) They promise things like monthly newsletters to shareholders, then they simply renig. The first and last newsletter written by Klein was November (its posted on their web site skinsfootwear.com). But they promised a monthly newsletter. How much time does it take to put some words together, at least just to keep a promise? (unless the outlook is so bad, they dare not say anything? huh?) I think it's even worse than that. Klein dare not say anything, and he doesn't even care to say anything, because he's done. He's got his payola to preside over a dying company. He's done. Skins is done. It's all done.
Conclsion: Don't buy this piece of garbage while they swan dive into depths of the deepest landfill. Take joy in the swooping sea gulls, and their calls as this lost concept goes under.