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  • dutchboyinvestor dutchboyinvestor Jul 29, 2011 6:41 PM Flag

    The future of Margin

    Average profit margin for past 4 years 3.4%
    Average profit margin for past 4 quarters 2.8%

    As their product mix changes their margin has declined a bit over time. I do suspect it will level off in the 3% range - not too different from the past.

    You have to remember - low prices are here to stay - the consumer will move to competitors quickly similar to airline business.

    They don't really care where the product comes from, they just want the lowest price. Pricing algorithms will keep prices consistently low.

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