I've not seen the article, so pure speculation here. But, IMHO: Its not a question of shame vs. pride etc. emotions. Its a primal question of survival. As a well-honed (and tacitly understood) general rule of behavior, you never openly point a finger at the source of a river-stream from where your paycheck emerges! Nothing surprising! The only thing mildly surprizing is the abundance of financial-idiots who follow the herd in a momentum-frenzy tantamount to tulip-mania times here!
Is that how you make your investment decisions, on pure speculation? Apparantly so, since you don't have to read the article to comment on it. I haven't seen a short on this board who does his homework, maybe thats because everyone who does their homework is bullish. I plan on buying more, I'll wait for a dip because once it goes down, I know it will come back to a new high, it always has. It's actually a pretty good article.