Its all over the news. It could be the ipad killer!
That it was going to sell a lot was not in doubt from the moment the price was known.But the stock fell anyway, and it fell because they are not going to make any profit selling millions of those. Indeed, it will probably bring margins further down.
They are selling at 37.5 a day now (the first day skews those 2k an hour numbers). It's the same rate as the old Kindle 3, and the Kindle numbers have imploded as a result.So now you have AMZN selling Kindle fires at a loss and cannibalizing profitable sales of other devices at the same time.