You have to wonder if shorts ever read anything other than the PE ratio. Amazon is #1 in customer service, where does that appear on the balance sheet? Does being #1 in customer service enhance a stocks value? Shorts just don't get it. There are so many companies they could short, SHLD, BBY, etc, but they pick on AMZN. What a dumb move! We try to tell them, and all they do is name-call. Well, call me a moron all you want, the money I've made still spends.