You have that right ... This defies all logic and everything I ever learned about investing/finance. Mr. Momentum dominates all other financial factors.
Global economic crisis, EU and US are about to enter a double dip recession with unemployemnt in the US already over 8% and underemplyment at 17%, Asia growth massively slowing, debt out the wazoo everyehere, companies continue to lower revenue forecasts (including amazon), and the current US administration - who is leading in the poles - wants to raise taxes on business and capital .... but, keep buying amazon!