I've been watching it for months but don't trust shorting it. Anyhow, a P/E of 300! I'ts a question of time...But if you play options timing is everything.
never short AMZN
buy PUT April 2013
it will trade at 150 then or even less
Sentiment: Strong Sell
When coinmaker77 stops posting.
Perftect time to short is when Bezos retires or dies.
guys getting richer and richer and he dosn't even have to earn a dime doing it: just on the back of Bernanke printing the wealth in his direction.