Why AMZN profit margin went up a little last quarter
It is because their volume was less than expected. That is the problem in the model. Because they will be selling less due to the economy, taxes, & competition the growth will stop, the profit margin might go up a little, but gross and net profits will continue to fall.
If they sell things even cheaper, then they will make even less money or lose a lot of money. It is a lose, lose situation.
In addition they are also suspect to internet security problems, internet traffic issues, & stoppage.
Yeah, their site was down for an hour yesterday.. Not sure AMZN can hold up in an up market or not, will be interesting to see, but there is a light at the end of the overly optimistic tunnel that is for sure.