I think , in all seriousness, ther's a big thing shorts are missing, as Bernanke, Japan, and Europe print money,
AMZN is building out it's infrastructure for the information age like the railroads in the 1800's. AMZN will keep going up , regardless of earnings. Bernanke's/Central bank printing expansion goes hand and hand with AMZN's increased market cap. Proof that wrong shorts: they are perfectly correlated
thinngs can't fall in prices when the Fed is printing, right or wrong from here, and AMZN appears to always get the most benefit of it. I think their printing is being directed to companies they hope will build out infrastructure that lessons costs ahead. That's why analyzing AMZN on earnings today, is a big mistake still. As the Fed blows out the balance sheet, AMZN keeps going up, lately more agreesively and relentlessly. P/E analysis just doesn't work and way too superficial. Which makes the whole process of Bernanke's actions getting Jeff Bezos going toward being the richest man ever at this rate. Someday, maybe earnings will be more scrutinized, just hard to know when. That's just my view. Hopefully , to not make it a farce, Bezos doesn't become the richest before the company starts pulling in money to retained earnings somewhere ahead. Then, perhaps Bernanke has gone too far in playing favorites.