If this WSJ story is true, this is just another "ploy" for BEZOs to have a reason not to show a profit, IMO. Always "sacrificing short term profits" for possible future long term gains. When is Wall Street going to finally see thru this charade and apply the screws to this overvalued internet retailer? This company tries to do what AAPL does but Wall Street props AMZN up and kills AAPL at every opportunity. Go figure.