It's easy to gage a car commercial in my house. My wife, who prefers driving our experimental smart car over our Lincoln or S-80 Volvo should tell you everything she knows or cares about cars...
So when she bust out laughing every time that camaro commercial comes on, as well as me, I tend to believe they it it. Besides, it wa done by a bunch of mere amateurs, and they nailed it. Very good commercial. That guy's demeanor (loud and obnoxious) just makes it...too funny.
I laughed too. But for different reasons. I doubt your wife's laughter was productive for GM either. 1-She probably knew ALL ABOUT The Camaro already, so the commercial didn't enlighten her 2-Didn't tell her something she didn't already know. 3-Surely didn't make her want to go buy one.
I guess we are not looking for similar results from commercials. You want to be entertained, and I am looking fro additional sales.