Saw a recent "research" note from Raj Seth at Cowen. Seth apparently drinks the kool-aid on the transparent (and paid-for) prime vendor announcements Synopsys spews forth:
"SNPS points to an increased footprint at a wide range of customers (they’ve announced a slew of “prime-vendor” relationships over the last 12 months – Marvel, Netlogic, Toshiba, Wolfson etc.) which they expect will result in share gains"
"Share gains"? Can't Seth figure out they're not gaining a thing? These are companies where SNPS already does a bunch of business. All they do is ask an existing customer to put their name on a meaningless press release in exchange for multimillion-dollar discounts when they renew their contracts. "What, you mean I can save $20 million if I just say you're my prime vendor? How much of a discount do I get if I put your kids through college?" Ridiculous.