It's trying to find a bottom. I think everyone that wanted an Iphone already has one. Samsung has hurt them badly too. Market is saturated with phones, with new one's coming all the time. They supposedly have an "Iwatch" in the works, but remains to be seen if they can pull another rabbit out of the hat. I think people have "upgrade exhaustion"....buying a new phone every 6 months is getting old.
But it pulled CRUS down with it. CRUS is a buy here @ $22.50. Their margins are over 50%, and they are still growing. CRUS won't stay down, and either will AAPL.