Anyone who says that PFSW isn't going to be sharing in the revenue is retarded. You don't believe me? Call them yourself.
PFSW is going to be warehousing, selling, distributing & sharing in the revenue of the product. They ain't doing it for free. The reason the PR was so vague is because P&G isn't looking to alienate their own retailers. But they ARE looking to increase their online sales significantly over in the future, and this is the vehicle through which they are going to do it.
If it works (and there's no reason to think it's not) PFSW is going to see a significant revenue increase. Period.