cant be good for crrc. I saw this coming awhile ago. Not sure where crrc goes from here. What could be the strategy if these iPad devices replace the text book in the future. The internet has destroy many traditional industries. I guess the place to be is the content provider, which cant be outsource or overrun by apple since creative content is king. So if I'm courier I'm looking to create my own content that can be downloaded for a price. Whether its books on how to do things, novels, short stories, world literature, science , social studies, math or any subject matter. Now that's the amazon model which makes it tough but maybe there's a specialized niche in there somewhere. Maybe you pick and place subject matter to create your own text book that sounds much better. Let see you go to courier internet site and customize your own text book to make it personal to the class. maybe you do it with kids books with all types of different subject matter. maybe its novels with different endings. So I'm just thinking out loud if you can have subject matter that intergrates as a complete book and give the control to the user just maybe you can starve off instinction in a very competitive world.