it would be great if Caribe can continue to grow, but the non-GMCR business only provides around 10% of JVA's overall growth. For now, the GMCR relationship and growth is key to determining the share price.
There is still a huge market they can tap into. I don't see this a trading stock. I mean you can trade it, but it's the type of company that you want to lock shares away in a vault for a few years. this is one of those companies that you don't have to buy a lot of, but the "potential" is there to still make boat loads of money.