Perhaps but that's not profit, just replacement of lost assets. The +5c will be very much negated by the following-
JVA held the following on Jan 31, 2013 (Q1)-
'At January 31, 2013, the Company held 170 futures contracts for the purchase of 6,375,000 pounds of green coffee at a weighted average price of $1.47 per pound. The fair market value of coffee applicable to such contracts was $1.55 per pound at that date. The Company also held 70 futures contracts for the purchase of 2,625,000 pounds of green coffee at a weighted average price of $1.53 per pound. The fair market value of coffee applicable to such contacts was $1.86 per pound at that date.'
So now with KC down at $1.40 (though it will actually depend on the price on 4/30/13 but assuming no further declines or recoveries) how much of a loss are they going to take when they have to take delivery of coffee for 1.47 and 1.53/lb but only sell it at the current lower market rate?