WRESTLEMANIA 29 PPV price increase will lead to record breaking income for WWE
Earlier this week, DirecTV announced that WrestleMania will be seeing a price increase this year, with the HD feed selling for $69.99 and the SD version going for $59.99. Both are $5 increases from last year. The cost of ordering the show is certainly high, but it's on par with the price of a Floyd Meathweather PPV boxing fight, so WWE is not overly concerned that it will hurt the number of buys.
Based on annual trends of repeat viewership numbers and the continued trend of viewers shifting to the HD broadcasts, it's projected that WWE will see an additional $900,000 profit for WrestleMania 29 from the price increase alone. Even if WrestleMania does not draw as many buys as last year, it could still shatter the company's all-time pay-per-view revenue records.
With a sellout crowd at the MetLife Stadium in East Rutherford, NJ, WrestleMania 29 is poised to be the second-largest WrestleMania crowd in WWE history (behind WrestleMania 3 at the Pontiac Silverdome) and has already grossed over $11 million for the company.
The preliminary WrestleMania 29 buys total is 1,048,000 million buys, according to the latest monthly business figures released by WWE on Friday night.
WWE did not include a domestic and international break down for the PPV. However, the event will likely turn out to be the highest-grossing PPV event in company history because of the PPV price increase, more sources to watch WrestleMania, and a greater proportion of higher-priced HD purchases over standard definition.
The official PPV buy total will be released in the Second Quarter 2013 earnings, which should be released in August. Once all buys are accounted for, the number will likely round to 1.1 million buys, as opposed to currently rounding down to 1.0 million buys.
WrestleMania PPV Buys - Last 5 Years
2009 - 960,000 buys
2010 - 885,000 buys
2011 - 1,059,000 buys
2012 - 1,217,000 buys
2013 - 1,048,000 buys (prelim. figure)
So obviously the WWE is going to do very well with the price increases announced earlier this year!
As of this time Comcast has also set their price at $59.99 and $69.99 for the HD feed. COX cable and others have not reported the rate but you can be assured with the two biggest providers at that rate that all of the other providers will follow. This will be a record producing wrestlemania even if the buy rate drops a bit.