<<They have been doing all sorts of 'trials' lately.>>
I've seen a few trials where they didn't use LOOK results. That can make the shares cheap - assuming the trial works in LOOK's favor. I wonder how long it will take MSN to get comfortable with the additional OVER revenue (which surely delivers a higher CPC than the LOOK results further down the page).
Mik, AFAIK, the current MSN/OVER contract ends this year.
Notice the news on FWHT/eSpotting? Regardless of whether than falls apart, if MSN wanted to drop OVER they could acquire one or both of those two companies. That would likely be easier than buying LOOK and converting the majority of the customer base into an auction model.
<Didn't they expand their relationship with YHOO/OVER yesterday by increasing the number of OVER listings on their search results pages?>
I must have missed that. Can you post the announcement or, a 'link' advising of that, please? - Thanks.
<<You are completely missing my point. MSN would or, should feel more comfortable remaining a 'lifetime' partner of LOOK than to become even more reliant on a 'direct' competitor, in YAHOO. Not to understand this defies 'logic', from my view point.>>
You have a point, but maybe you should try explaining it to MSN. Didn't they expand their relationship with YHOO/OVER yesterday by increasing the number of OVER listings on their search results pages?
<MSN could drop LOOK and use pure Inktomi results tomorrow without losing a single user>
You are completely missing my point. MSN would or, should feel more comfortable remaining a 'lifetime' partner of LOOK than to become even more reliant on a 'direct' competitor, in YAHOO. Not to understand this defies 'logic', from my view point.
For an (MSN/LOOK) NO sign, Yahoo would then be able to 'stand over' MSN in a 'much more' servere fashion, than some sections of the the market percieve MSN to be doing with LOOK this very moment. Go figure ?
<<People must learn to understand, that 'in the short term' MSN need LOOK just as much as LOOK needs MSN.>>
I disagree. MSN could drop LOOK and use pure Inktomi results tomorrow without losing a single user. It would cost them a few bucks in the short term, but it could be smart decision over time because ture SE results are superior to the diluted directory results served up by LOOK.
OT to smuggler: More flag issues at St. Paul Central this week:
Mikkll, check out how Yahoo approaches local targeting (type zip followed by category):
Nicely sorted by distance.
Alphabetical? I'd have to stop for pizza on the way to some of those pizza places.
Yahoo allows you to enter a zip code and MSN does not.
Yahoo wins the relevancy award for a true targeted local search.
Verizon is getting in this market in a big way. Margins on local search is 50 percent plus according to what I have read. Growth potential in this market is explosive.
I noticed the MSN results placed the 2 pizza parlors with a website on top. 234 other parlors do not show a website link.
This shows the potential for webmaster services, and ultimately services like yours.
In so many ways the internet is barely scratching the surface of its potential.