Another article on the subject.
This story has been posted on All Things D, a website owned by Dow Jones.)
By John Paczkowski
When Research In Motion Ltd. (RIMM, RIM.T) last reported earnings, CEO Thorsten Heins said the company was continuing to evaluate whether to license its forthcoming BlackBerry 10 operating system. Evidently, that remains the case, but judging by comments Mr. Heins made Thursday, RIM is considering it far more seriously now.
"We don't have the economy of scale to compete against the guys who crank out 60 handsets a year," Mr. Heins told the Telegraph. "We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There's different options we could do that we're currently investigating."
Those remarks add significantly more heft to Mr. Heins's earlier, more tentative suggestion that RIM was mulling such a move. And it is clear from them that the company is sketching out just what a BB10 licensing model would look like. Here's Heins again:
"You could think about us building a reference system, and then basically licensing that reference design, have others build the hardware around it-- either it's a BlackBerry or it's something else being built on the BlackBerry platform."
It shows BB10 has so much future that RIM can't take the full advantage by itself.
Makes sense to license in order to do a scorch earth strategy!
Bring in a new stream of revenue from licensing...not bad.
It has occurred to me for a while that Samsung is in a position they don't like. Fighting with Apple and having no value add in the phone software side.
It would not surprise if they wanted to do things differently. All of this is speculation, but Thor has to have something going on to say that in public.
Okay, Joey, if you got the zipper situation under control, jump on this one.