Motley Fool " BB10 Smartphones Will Hit Shelves Packed With Goodies" LINKED
Maybe There's Something to This RIM Thing
By Tim Brugger | More Articles | Save For Later
January 21, 2013
Now there's a lot more for investors to hold on to, in addition to what has been positive feedback from the BB10 beta testers.
The recent upgrade of RIM by a Jefferies analyst, increasing RIM's target price to $19.50 a share from $13, is significant, in and of itself. What gives the upgrade substance, however, is the reason behind the change of heart: RIM is expected to make its new BlackBerry email available to Apple's (NASDAQ: AAPL ) iPhone and Google's (NASDAQ: GOOG ) Android OS users.
As more and more businesses get comfortable with the "bring your phone to work" concept, there are opportunities for OS providers to benefit, beyond supplying the hardware. Even before BB10, many saw RIM's secure operating system as the commercial standard, and now Heins and team are exploring ways to use RIM's OS and secure email service across multiple devices? The possibilities for RIM are intriguing, to say the least.
And speaking of any and all mobile devices, RIM recently announced that Visa has blessed its BB10 wireless payment solution, Secure Element Manager. Though RIM will hardly be the only mobile payment provider around -- MasterCard and Google are testing a mobile payment solution, and Groupon introduced a low-cost alternative recently, not to mention a host of other players already in the market -- the payment service and Visa endorsement opens new doors for RIM.
But wait -- there's more
While the security of RIM's proprietary OS is well known, the flip side has been the lack of apps, and the ability of third-party IT developers to create them. But with thousands of new apps from other OS platforms already developed, BB10 smartphones could hit the shelves packed with more goodies than ever before.