I am long but I am not too exited about the phone either. It may catch on, may be it won't. it all depends on marketing, like many have pointed out sometimes a good product fails if not properly advertised. They have to make absolutely sure they are marketing to their target customers. So we will see how the pre-order numbers comes out and go from there.
But I think there's a lot of meat in licensing the OS, and there will be lot of international players interested in it.