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BlackBerry Limited Message Board

  • axnjxn axnjxn Feb 4, 2013 9:01 PM Flag

    Mercedes and BlackBerry in F1 deal

    Research In Motion, the Canadian handset maker, is getting into F1 for the first time and will have the BlackBerry name on the chassis and headrests of Mercedes’ new Silver Arrows and the racesuits of team drivers Lewis Hamilton and Nico Rosberg.

    Frank Boulben, BlackBerry’s chief marketing officer, said the brand and the team had matching strategies of recovery in their fields.
    “They think, very much like us, Mercedes is at the beginning of a journey to reclaim the top position,” Mr Boulben said. “We are making a strong comeback with the new platform BB10, so there are very similar trajectories. The two stories marry very well.”

    Oh yea!

    Sentiment: Strong Buy

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