Thorsten Heins Fires Shot at Apple and Microsoft as BlackBerry Aims to Compete With Cupertino and Redmond on All Fronts
Posted on February 5, 2013 by Michael Li
“This isn’t just about smartphones and tablets. The architecture we have built is [a] true mobile computing architecture. It’s not a downgraded PC operating system.”
– BlackBerry CEO Thorsten Heins, speaking to Reuters
In an interview in Toronto today, BlackBerry’s CEO fired a shot at iOS and Windows Phone 8/Windows RT, which are less capable versions of OS X and Windows 8, respectively. In contrast, the QNX Neutrino OS is a full-fledged OS, whether it is running in a Bentley or Z10. More interestingly, CMO Frank Boulben discussed BlackBerry’s plans to launch a docking station for BlackBerry 10 smartphones.
“You will be able to plug the [Z10] device into a docking station at the office and then all you need is a keyboard, a mouse and a screen. Combined with cloud services this would mean you don’t need a laptop or a desktop.” – BlackBerry CMO Frank Boulben, speaking to Reuters
Although BlackBerry’s plan to create docking stations was leaked in late 2012 in the form of patent filings, it was the first time a BlackBerry executive has publicly discussed the plans.
BlackBerry Aims to Compete Against Apple and Microsoft on All Fronts
The CEO’s and CMO’s statements indicate that BlackBerry will not only compete in the smartphone and tablet sectors, but also against laptops and desktops. We previously discussed BlackBerry’s docking stations in Episode 1 of The Countdown To BB 10 Show and in 6 Tech Prediction for 2013.
A BlackBerry docking station would be the biggest threat for Microsoft. Most corporations already deploy BlackBerry smartphones. Purchasing an additional dock to turn the smartphone into a laptop/desktop would cause companies to either purchase fewer PCs or purchase them less frequently. For some employees, particularly those who spend significant amounts of time traveling, this solution can completely replace their laptop.
A BlackBerry dock would also be a threat to Apple. Mac desktops and laptops are increasingly being used in the workplace. A BlackBerry 10 smartphone combined with a dock provides much better multi-tasking abilities than iOS, with an user interface that is comparable in beauty to OS X. In addition, the BlackBerry solution will most certainly be less expensive than an Apple laptop or desktop.
The article you just read sheds not only what the future will be with BB10, it also explains why
Hedge Shorts are aging such a ferocious war against BBRY, and it alludes to the possibility that the dominating giants could be the ones supporting the Hedge Shorts's expensive games.
War at all fronts.
The Giants don't want the little guy to get big again ; and have decided to play dirty, time and time again, because arrogance has convinced them that they can get away with what the SEC forbids them to do.
Time will be the final judge.
Will the SEC provoke a short squeeze or will it be something else?