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BlackBerry Limited Message Board

  • slowerclimate slowerclimate Mar 21, 2013 10:28 PM Flag

    "The hard work in the last year seems to have paid off,”

    "The hard work in the last year seems to have paid off,” Heins said, highlighting the cost reduction measures and other steps he took to reverse the company’s then rapidly deteriorating financial performance.

    “I was told at the time that Blackberry would not survive and would be going bankrupt in two quarters and that we would burn through our cash,” he said, “so it was prudent for management and the board to look at strategic alternatives.

    “Now we are here, BlackBerry 10’s launch has happened, we have, as reported last quarter, $2.8bn in cash, we are not bankrupt and we are still debt free, we have the money to invest in marketing, we have the money to invest in innovation of our platform. So I think the angle of the strategic review is changing more towards what do we need to do to capitalise on all these opportunities ... rather than what the fallback position is.”

    Sentiment: Strong Buy

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