Selfridges Sold 2,000 BlackBerry Q10 Smartphones in 90 Minutes: Report
By Michelle Maisto | Posted 2013-04-29
BlackBerry saw strong Z10 sales in the U.K., but Selfridges says the QWERTY-equipped Q10 is, "without a doubt," its best-selling smartphone ever.
The BlackBerry faithful love a dedicated QWERTY keyboard, which has made the delayed BlackBerry Q10 the final card BlackBerry has to play in its gamble to reinvent itself as a company that can compete with Apple and Samsung in the bring your own device world.
U.K. retailer Selfridges & Co. became the first seller of the BlackBerry Q10 Friday, April 26, and sales were nothing short of spectacular, according to Seeking Alpha contributor Michael Collins.
Collins visited the Selfridges Car Phone Warehouse (CPW) at 9 a.m. and then again at noon, and found long lines, bulk buyers filling suitcases and a sold-out store. CPW had separated single-unit buyers from multiple-unit buyers and had set up "six massive BlackBerry retail booths, fully staffed."
"They were bringing phones up in baskets, hundreds at a time," Collins wrote in an April 26 blog post. "At 3 p.m., without phones left, they still had lines in the multi-buyer section and individual buyers' section. People were just trying to secure stock for tomorrow."
Thorsten confirmed the aggressiveness if these sales on Bloomberg to-day. He was all smiles. He could not contain himself. He knows he's on the cusp of something real big..... his body-language was very positive.