Take a look at the option mkt. All those call options can offset any rise for a short position ( cheap insurance). But remember even with a rising price, shorts do not have to cover if they have sufficient capital, and there could still be hiccups on any execution plan, that they can wait for. The longs should not be so boastful. Many moving parts do not make it a slam dunk by any means.
I'm long, love the company, love the product, but you are oh so right I just sold 50% today and will decide about more tomorrow! Been burnt too many times on just a few moving parts! My fear here is that the bears will raid this thing imediately on any poor or questionable sell through and or lost subscribers it will be imediate and swift if they pull it off! But the stock will rebound after CC and all things get sorted out! I could be totally wrong, but better safe than sorry! Besides that would be a great dip to buy in if it happens that way!