No questions need to be asked. Thor told everyone during the ER that they will be heavily subsidizing the BB10 phone to get rid of the inventory. And that the 2nd Qtr will be a big loss and that they will burn lots of cash.
1. it was for saying returns were crazy big abrnormal, which they weren't.
2. I think it was best launch for BB? If not what was better?
3. arrogant mistake, bad move.
4. Because BB10 phones don't require a sub. And there will be other kinds of subs, like BES10 subs.