Exactly , I have driven across southern Kansas a couple of times on my way out West for instance and every little town has a bakery with super doughnuts. A smaller Krispy Kreme is going to happen as it will fit into these small towns but of course they may as well continue the build out in bigger cities for another 5 years before they go into small towns. KKD will do in exactly the way many other big national retailers did it. It's a no-brainer. Been done before many many times.