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Krispy Kreme Doughnuts, Inc. Message Board

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  • __PlayingTheGame __PlayingTheGame Jan 7, 2005 12:02 PM Flag

    Tangible Book Value May Be Negative

    Why? Because I like to make money!

    I would much rather buy a beaten down, hanging on for dear life, stock that still has something going for it (in this case a strong brand name) than buy a solid company with strong management etc etc AND with a stock price that so high that even the slightest bad news would cause it to fall sharply. To me, there is more risk there. Don't get me wrong, I've picked my share of losers (just ask me about ATHM!), but in the long run, it has been very profitable for me.

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