indeed that is good news. Stiller must feel there an up side to this. DNKN is well established in Northeast region, Which will be a tough road to hoe and looking to expand west. KKD must be well established in Southern states, I don't know how well there etablished west of the Mississippi. I know in the Philly area DNKN adertisements run quite offen in the morning TV. One wonders if you'll see KKD cups on QVC. Maybe KKD is"Johnny come lately" to the party..............hummmmm, hope not.
K-cups now have slightly over 9% penetration in US households. LY at this time 5.4% Janney Scott Mont analyst estimates that eventually 40% penetration.
So much room for upside.
AND- There will be other bevergae types sold in K-cups. Vitamin Enhanced, soups etc. GMCR President said thet any beverage, ex carbonateg, that you see in supermarkets can be made into K-cups Future is bright!