Brand doesn't mean anything if people aren't buying the product, they need to become a daily morning destination like Dunkin for coffee that's where the easy money is, they can only do that with a great footprint. There's KKD shops in southern California but they are 10 miles any which way you live. If there was one locally I would frequent it more often. Hopefully they can make economic sense for the franchisees, there doesn't have to be a palace, See's candies are only 6 or 700 square feet and they make gobs of money. Put some food on the menu like Hortons, top quality like the donuts , twice the business. Put sandwich case in and see what happens, run a couple of test shops in some high traffic business districts.