I'm a short seller speaking, I short 4 stocks for every 1 long. Your way too early shorting KKD, and even then your playing with fire. This is a solid little money maker, and yes the growth potential is enormous. Try joining me in shorting UNXL, it really disappoints. The polar opposite of best in breed-- KKD. I honestly would not be surprised if KKD broke $40 in coming weeks, months.