“New Krispy Kreme Ready-To-Drink Iced Coffee Coming to Select Walmart Stores”. See Yahoo Finance. This is a great way to increase revenue and profit. KKD is thinking out of the window. I have been very pessimistic about the stock, but with this news I ought to be more optimistic.
The ice coffee sector is a very high growth market. Based on their branding they should be able to make a nice addition to their product line here and generate some additional revenues. I think that sector is over 1-B$ in size based on the market data.