THE CONFERENCE CALL IS ABOUT 3 WEEKS AWAY NOW, AND THEY NEED TO HAVE THEIR #$%$ TOGETHER THIS TIME TO GET THE STOCK GOING AGAIN!
Here's what they need to do, and do it well and FAST... not ploddingly and methodically and deliberately -- FAST!!!
(1) they need to give inspiring guidance (eps and revs and have answers on the price increase coming,etc., not sandbagged to the point where people say "f that, not enough new stores and they don't seem to even understand how weak sauce they sound," and
(2) they need to figure out why the franchise stores are doing SS comps that are 3x better than the SS sales of company owned stores... their answers absolutely suked on the last call, exacerbating the selloff that was going happen because of the weak company owned SS sales discussion and snail pace on new store openings.
(3) Do more than say "coffee initiatives coming." Thankfully they have got some things to say incl 700 WMT stores selling bottled iced coffee and the new Kcup pods coming this year, but what else to get things humming?
(4) THEY SHOULD HAVE FULLY EXHAUSTED THE $50M BUYBACK AUTHORIZATION ALREADY AND COME RIGHT BACK WITH ANOTHER $50M. There is no time to delay or fail on this!
A good solution to the draggy story is that they turn over the company owned stores to successful franchisees -- at a desirable gain on sale, to be sure, but also to focus on finding more good new locations to play it all over again. They also need to speed up the new franchise store openings... especially in international markets.
Their cop out is that they want to go slow, be methodical and avoid the mistakes the company made on the first big growth round... but that is all nonsense. Figure out the math and the franchisees you need and then race like you hair and pants are on fire. If the cheesey bumbling ceo and cfo suk on calls, so be that... but if they can;t deliver the message and execute it -- the BOD needs to replace the bumpkins without further delay.
Second, my posts make a point and then occasionally refresh the topic with additional color/new data points.
Third, there are scant posts worth reading here (yours are all a worthless pieces of #$%$). "So far yawn?" Anyone reading mine and coming to the same conclusions is up more than 18% over the last month. Shove that down your throat with the Woody Allen sock full of horse#$%$ you are chortling on by being short here and and trying to dis me.
Fourth, the stock recaptured the 50d ema yesterday in a tough tape. But you stay short now moron, the story is just about to RIP the faces off of putzes unhedged short here.
Last, did I mention FY? To be sure my point is clear, FY for trying to dis me with your stupidity and ignorance, and enjoy the further stomping you have coming on this... Less