I have been eating KK's doughnuts for as long as I can remember, I'm 41, and it really pleases me to see this small, well-run company be sucessful. The product is great, the premises are clean, they are open 24 hours and the service is courteous and always with a smile. No, I don't have any stock with them, but from one who has cut her teeth on their chocolate glazed doughnuts, I wish them and all stock holders the best.
With all the negative hype, I think I'll just hold on to my shares long term. There's just something that tells me to ignore all the bashers when the reality shows that KREM is very popular with the public. It'll be a few years before there's any slowdown of demand for KREM products. If the bashers prove right, I intend to add to our holdings if the price goes down. I see a 4 for 1 stock split down the road maybe in increments of 2 for 1. There are 100 million shares authorized. As for earnings, I expect to see vastly improving margins.