I feel it is my duty to speak to the individual investor out there who is reading messages about shorting the stock, outstanding growth potential, high P/E, great product, etc. messsages and getting as confused as I am about KREM and any other stock for that matter.
Three words..."do not worry". Whether this stock shoots to the sky tomorrow or whether the shorts have their day, this stock is a good one to have in your portfolio. I am speaking from the viewpoint of being an investor not a trader. I am long for the long term and I will make money. I may make it this month or next year. I don't care because this stock will perform in the long term. So don't worry, stop running to the Yahoo Finance glossary and put more money towards Krispy Kreme, both in buying more stock and buying more donuts!